The story of Gåva
Swedish childhood tradition to a growing, design-led brand

From Sweden, with love
Our story begins with us, Linda and Jessica, two childhood friends who grew up together in Sweden… a place where design is thoughtful, traditions are joyful, and Easter means "påskägg".
Påskägg are beautifully decorated, reusable eggs, which are left out, just like a Christmas stocking, for the Easter bunny to fill. As children, we would wake up on Easter Saturday to find them “hatched” with pick ‘n’ mix or chocolate inside.

A little idea takes flight
Years later, Jess wanted to pass on the tradition to her own children, but, living in the UK, she couldn’t find a påskägg anywhere! So she ordered a pallet from Sweden (yes, a whole pallet!).
Her UK friends loved them too, and, as we chatted about the unexpected success, we realised something special was hatching. Just like that, Gåva was born.

Rooted in sustainability and thoughtfulness
A Gåva ([gaw-vah] n. gift) can be valuable without being expensive - as long as it’s chosen with care and beautifully presented.
What began with Easter eggs quickly grew. We realised that our most loved designs were made from tin: durable, refillable, and designed to last.
Today, the collection includes
- Easter Äggs
- Christmas Baubles
- Swedish Sweet Shop
- Bespoke & Corporate Gifting
Two more gorgeous tin styles, coming soon!

Where we are now
Now stocked by eco-conscious stores and wholesalers around the world, and chosen by brands and corporations for their own planet-friendly gifting, Gåva is growing – but our north star remains the same: sustainability, thoughtfulness, and Swedish design.

Thanks for being part of the journey.
Co-founders of Gåva
Love Jessica & Linda
News
New styles are in for Easter
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This year, Gåva’s Stockholm Collection gets even bolder, brighter, and more stylish with a fresh lineup of reusable tin Påskägg inspired by Swedish culture, nature, and fashion.
Gåva x Liberty
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Our Reusable Swedish Easter Äggs have found a home at Liberty London—a place that has long been synonymous with craftsmanship, design, and timeless beauty.
Gåva bespoke
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Let us create a bespoke Easter Egg or Bauble, unique to you and your brand - ideal for selling in your shop or gifting to your valued customers!
Come on in!
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We're open and all stocked up for Easter Äggs. If you sign up for our newsletter you will be the first to know and also treated to an early bird...
The bauble that keeps on giving
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2021 was all about introducing our traditional Swedish Äggs to you, 2022 about giving them a bit more Gåva-va-voom with our first original collection and 2023 we make Christmas more sassy and sustainable by introducing Christmas Baubles.
We are now at Selfridges
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Our reusable Äggs are now available for the first time in Selfridges nationwide. Design-led Leo and Fläckig will be gracing the shelves in-store so pop by and say Hej to them. But you better hurry up since they might dash to be adorned and gifted away.
Revealing Gåva's Stockholm Collection
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Gåva Stockholm Collection is all about giving eggs a bit more Gåva-va-voom with our first original collection, a chance to stir in some fun, fashion and a cheeky streak of animal print.
Who would love an Easter Ägg this year?
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Perhaps it’s a friend who needs a bit of TLC? Your brilliant team at work, who have carried each other through the uncertainty of the last couple of years? Or your partner, just to say Happy Easter?
The new tradition your kids will love
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As kids, our Påskäggs would usually be stuffed with our favorite rainbow pick ‘n’ mix or chocolate treats, but Swedish parents are getting more and more inventive with their Easter gifting.
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